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Fractional Leadership for Startups and Scaleups

Unlock the power of experienced operators — without the full-time overhead.

troop plugs in as your Fractional COO, CRO, CEO, or Chief of Staff to help you grow faster, scale smarter, and operate with clarity.

What we do

    • Fractional COO, CRO, CEO, or Chief of Staff

    • Strategic 1, 3, and 5-year planning

    • OKRs and goal-setting frameworks

    • Founder, board & investor alignment

    • Sales strategy and execution

    • Pricing, positioning, and messaging

    • Revenue operations and CRM best practices

    • Partner and channel growth

    • Automating and documenting key processes

    • Financial forecasting and reporting

    • Team structuring and hiring strategy

    • Compliance, onboarding, and UAE setup

    • Define and embed your company values

    • Create a culture of ownership and accountability

    • Internal communication and rituals that stick

    • Leadership coaching and team alignment

About Us

We’ve Sat in Your Seat

troop are operators, not consultants. We’ve scaled businesses from the ground up and know what it takes to turn chaos into momentum. Whether you’re navigating product-market fit or preparing for your next stage of growth, we join you, as experienced fractional leaders, to move your business forward.

Who We Work With

  • Founders wearing too many hats

  • Startups hitting early traction and chaos

  • Scaleups needing structure and speed

  • Investors wanting to professionalise portfolio companies

We have a proven track record of:

  • Supporting successful market entry and expansion strategies, ensuring businesses can grow sustainably.

  • Designing and implementing go-to-market strategies that drive significant revenue growth across diverse industries.

  • Helping businesses reduce costs and streamline operations, resulting in higher profitability.

  • Navigating the legal and regulatory landscape to ensure compliance and smooth operations.

When you work with troop, you partner with operators who understand the region’s unique challenges and deliver results that drive business growth.